Tuesday 5 May 2015

Facts To Localize Website in India To Take Your Business to Next Level

With the growing globalized world, there is an increasing demand for localizing websites as per the target language and culture. This is actually not surprising, as website today is a powerful means of conveying your brand message across. Hence, more and more companies are now switching to avail authentic Website Localization Services in India, as it is more engaging than mere texts and words as well as allow for visual elements that can communicate effectively to the target audience.


Growing Areas for Website Localization


As discussed above, localizing website has emerged as the largest aid for attracting more customers, thereby escalating the quantity of clicks and visits on your website. Website localizations hold significant importance in varied areas. Some of them are stated below:

• Marketing and Training

In the past few years, the need to localize website for marketing and training has expanded exponentially. If your website would be adapted according to the target culture, then it would be much easier for you to convey your marketing message to the target segment. Further, as far as training is concerned; via effective localization, the training or e-learning programs are precisely integrated into the target language and culture.

• Content Marketing

Numerous statistics show that a localized website is much better at attracting target audience than other source of media. Since the use of smart phones and other mobile devices have lessened the usage of desktops, therefore most of the companies are now optimizing their website according to the mobile devices. Thus, localized and optimized website is a perfect aid for promoting content as well.

• International Marketing

The term ‘International Marketing’ has a wide scope. If an entrepreneur is into International Marketing, then he must be aware of the complexities of dealing in the global marketplace. Thus, to maximize the appeal and minimize the risk of offending other cultures, there is an urgent need to localize websites.

How to Plan Ahead


The localisation process should be planned as per its target audiences from the very beginning. Prior planning will eliminate the need to undergo major changes in the localized versions. The more your company wishes to lure customers with traditional advertising, the more you may need to opt for superior quality Website Localization Services in India for introducing different website versions for different markets. Thus, before initiating the localization process, make sure that you have a full-fledged plan to organize and maintain different versions of the website.

To ensure that your intended audience finds you, you need to pay maximum attention to the delivery platform, i.e. SEO. Also use major social media platforms for promoting your localized website. If your website is precisely localised, the golden moment is just a few steps away, when your website would be among the leading sites garnering the highest clicks and visits.

Monday 4 May 2015

6 C’s of Content Writing Agency India for Brands in 2015

2014 was the year that passed way teaching us the importance of online content. The past year saw a huge rise in the marketing of online content. Looking forward to 2015, the growing necessity for search engine optimized content has resulted in companies to market their content as per the SEO strategies for higher visibility of the content. The hi-end brands in 2015, are seeking for effective content creation that facilitates increased or higher audience engagement. Therefore, the leading Content Writing Agency India aims at providing effectual and creative content (to a multitude of brands) that boasts of 6 C’s or can say four specific qualities:


1. Credible

Remember that today’s modernized audience is much smarter than ever before. Thus, you can’t ever fool them around. Reinforce the brand you are working by embracing transparency, aligning with a sensible content and engaging in dialog with customers online. Delivering content that is open and true to brand, gains the highest appreciation.

2. Consistent

Post often but make sure to post smart. A consistent flow of informative, sharable content that is scheduled during the peak hours when the target audience is mostly online, garners huge acclaim, views and audience engagement.

3. Cohesive

If you are posting videos related to fashion accessories and tweeting about computers, then you are actually confusing your audience. Keep you content platform neutral and tell only one story to you audience at a time. Don’t muddle up. 

4. Contextual

The content for the brand must be contextual, i.e. it should connect the dots between the lifestyle, preferences of your target customer and the products offered you. 

5. Courteous

A courteous content is one that has no passive-aggressive tones or hidden insults. One of the USPs of a top-notch Content Writing Agency India is that it keeps the reader's perspective in mind and remains empathetic to their needs. Make sure that the brand content answers all the questions of the target reads with utmost preciseness and politeness in tone.

6. Culture

The worldwide audience is borne with different cultures. Thus, ensure to make your brand content in line with the culture of the target audience. Creating a valuable content for the audience, accounts for higher engagement and appreciation from the masses.

Just align your content with these, 6 C’s of content creation and witness larger profits, acclaim and visibility online. Besides delivering a customer-centric content, these valuable factors vote for boosting online presence for various hi-end brands.